BMW introduces new heated seat subscription in UK
Getty ImagesBMW has sparked debate after offering an online subscription to turn on heated front seats in its cars in the UK for £15 per month.
A monthly heated steering wheel subscription costs £10.
Subscriptions have been available for features on BMW cars for some time in the UK, but the heated seat offer started this month.
The company says customers can enable all hardware features for a one-time payment if they prefer.
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